SEO agency rankings
Institut du référencement, SEO agency in Lyon
In 2026, Institut du référencement is one of the 62 SEO agencies listed in Lyon. Its strengths: fast website (Lighthouse 91), 2 SEO case studies with client results, and published prices.
2026 ranking · updated
01
Identity
| Legal name | STRENT |
|---|---|
| Legal form | SAS |
| Company number (SIREN) | 898751714 |
| Founded | 2021 |
| Offices | Lyon (head office) |
| Website | institut-du-referencement.com (opens in a new tab) |
Source: Sirene register, collected September 24, 2026.
02
Rankings
- Best SEO agencies in Lyonlisted, not numbered
- Best SEO agencies in Auvergne-Rhône-Alpeslisted, not numbered
- Best SEO agencies in Francelisted, not numbered
- Best SEO agencies · E-commerce SEO in France22nd of 139Top 25%
- Best SEO agencies · B2B and industry in France16th of 139Top 25%
- Best SEO agencies · Agencies of 1–10 people in France18th of 60Top 30%
- Best SEO agencies · Clearest offer in France1st of 124Top 10%
- Best SEO agencies · E-commerce SEO in Lyon15th of 62Top 25%
- Best SEO agencies · Agencies of 1–10 people in Lyon5th of 23Top 25%
- Best SEO agencies · Clearest offer in Lyon1st of 57Top 10%
03
Score by criteria group
| Group | Weight | Score |
|---|---|---|
| Visibility on Google | 20% | 34.7/100 |
| Visibility in AI search (beta) | 10% | 40.4/100 |
| Website technical setup | 10% | 54.7/100 |
| Offer | 5% | 75.9/100 |
| Published proof | 25% | 75/100 |
| Client results | 15% | not scored |
| Editorial selection | 15% | not scored |
Visibility on Google34.7/100
| Criterion | Value | Source and date |
|---|---|---|
| Position on Google (Lyon) | beyond position 100 | Google organic and local results (via DataForSEO) (our measurement) |
| Position on Google (France) | beyond position 100 | Google organic and local results (via DataForSEO) (our measurement) |
| Position on Google Maps (Lyon) | #51 for “agence référencement lyon” | Google organic and local results (via DataForSEO) (our measurement) |
| Estimated organic traffic | 18 visits a month | Search traffic and search volume estimates (DataForSEO Labs) (our measurement) |
| Domain Rating (Ahrefs) | 31/100 | Domain Rating by Ahrefs |
Visibility in AI search (beta)40.4/100
| Criterion | Value | Source and date |
|---|---|---|
| Cited by AIs (Lyon) | 0 of 9 answers | Google AI Mode and AI Overviews, ChatGPT and Gemini (via DataForSEO) (our measurement) |
| Cited by AIs (France) | 0 of 9 answers | Google AI Mode and AI Overviews, ChatGPT and Gemini (via DataForSEO) (our measurement) |
| Cited in Google AI Overviews (Lyon) | Not available (neutral in the score) | Google AI Mode and AI Overviews, ChatGPT and Gemini (via DataForSEO) (our measurement) |
| Cited in Google AI Overviews (France) | Not available (neutral in the score) | Google AI Mode and AI Overviews, ChatGPT and Gemini (via DataForSEO) (our measurement) |
| Publishes llms.txt | No | Agency website (our measurement) |
| Lets AI crawlers read its site | Yes | Agency website (our measurement) |
Website technical setup54.7/100
| Criterion | Value | Source and date |
|---|---|---|
| Lighthouse performance | 91/100 | Lighthouse (mobile) (our measurement) |
| Lighthouse SEO | 100/100 | Lighthouse (mobile) (our measurement) |
| Lighthouse accessibility | 87/100 | Lighthouse (mobile) (our measurement) |
| Lighthouse best practices | 77/100 | Lighthouse (mobile) (our measurement) |
| Structured data | Yes | Agency website (our measurement) |
| Valid sitemap | Yes | Agency website (our measurement) |
| Pages updated in the last 90 days | 0 | Agency website (our measurement) |
Offer75.9/100
| Criterion | Value | Source and date |
|---|---|---|
| Publishes its prices | Yes | Agency website, read and labelled offline (case studies, prices, team) (our measurement) |
| Page showing who works there | Yes | Agency website, read and labelled offline (case studies, prices, team) (our measurement) |
| Years in business | 5 years | Sirene and company complements (API Recherche d’entreprises) |
Published proof75/100
| Criterion | Value | Source and date |
|---|---|---|
| Published proof | 75/100 | Agency website, read and labelled offline (case studies, prices, team) (our measurement) |
The case studies read on its website
- Lingerie le Chat (opens in a new tab) · +200% de trafic naturel hors marque chaque mois
- Alta Cuir (opens in a new tab) · maintien du trafic SEO et SEA
- Little Boo (opens in a new tab)
Client resultsnot scored
No proof yet. Its absence is neutral in the score: it never penalizes the agency.
Editorial selectionnot scored
No editorial selection yet.
04
Specialties
05
Reviews
We never reuse ratings or reviews from other platforms. Reviews from its clients will appear here from 3 reviews.
06
How Institut du référencement can improve
These levers come from the measured criteria: each one can raise the score.
- Reach the first page of Google for “SEO agency Lyon” searches.
- Get cited by AIs (Google AI Mode, ChatGPT, Gemini) on its city’s searches.
- Improve its website’s accessibility (Lighthouse: 87/100).
- Publish an llms.txt file.
- Claim the profile to add its client results (Search Console).
07
Badges and embeds
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Badge · Top 25% · Best SEO agencies · France · E-commerce SEO · 2026
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<a href="https://contenttosocial.com/seo-agencies/france/ecommerce"><img src="https://contenttosocial.com/badges/institut-du-referencement-lyon/seo-agencies-france-ecommerce.svg" alt="Institut du référencement, Top 25% in the Contenttosocial ranking 2026" width="213" height="78"></a>
Badge · Top 25% · Best SEO agencies · France · B2B and industry · 2026
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<a href="https://contenttosocial.com/seo-agencies/france/b2b"><img src="https://contenttosocial.com/badges/institut-du-referencement-lyon/seo-agencies-france-b2b.svg" alt="Institut du référencement, Top 25% in the Contenttosocial ranking 2026" width="213" height="78"></a>
Badge · Top 30% · Best SEO agencies · France · Agencies of 1–10 people · 2026
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<a href="https://contenttosocial.com/seo-agencies/france/1-10-people"><img src="https://contenttosocial.com/badges/institut-du-referencement-lyon/seo-agencies-france-1-10-people.svg" alt="Institut du référencement, Top 30% in the Contenttosocial ranking 2026" width="224" height="78"></a>
Badge · Top 10% · Best SEO agencies · France · Clearest offer · 2026
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<a href="https://contenttosocial.com/seo-agencies/france/clearest-offer"><img src="https://contenttosocial.com/badges/institut-du-referencement-lyon/seo-agencies-france-clearest-offer.svg" alt="Institut du référencement, Top 10% in the Contenttosocial ranking 2026" width="213" height="78"></a>
Badge · Top 25% · Best SEO agencies · Lyon · E-commerce SEO · 2026
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<a href="https://contenttosocial.com/seo-agencies/france/lyon/ecommerce"><img src="https://contenttosocial.com/badges/institut-du-referencement-lyon/seo-agencies-lyon-ecommerce.svg" alt="Institut du référencement, Top 25% in the Contenttosocial ranking 2026" width="200" height="78"></a>
Badge · Top 25% · Best SEO agencies · Lyon · Agencies of 1–10 people · 2026
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<a href="https://contenttosocial.com/seo-agencies/france/lyon/1-10-people"><img src="https://contenttosocial.com/badges/institut-du-referencement-lyon/seo-agencies-lyon-1-10-people.svg" alt="Institut du référencement, Top 25% in the Contenttosocial ranking 2026" width="224" height="78"></a>
Badge · Top 10% · Best SEO agencies · Lyon · Clearest offer · 2026
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<a href="https://contenttosocial.com/seo-agencies/france/lyon/clearest-offer"><img src="https://contenttosocial.com/badges/institut-du-referencement-lyon/seo-agencies-lyon-clearest-offer.svg" alt="Institut du référencement, Top 10% in the Contenttosocial ranking 2026" width="200" height="78"></a>
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